ResAlliance (complete name “Landscape resilience knowledge alliance for agriculture and forestry in the Mediterranean basin”) is a thematic network project funded by the Horizon Europe Programme of the European Union. The aim is to provide foresters and farmers with the knowledge and tools necessary to implement innovative landscape resilience solutions.

As the Communication Project Leader for the Horizon Europe-funded ResAlliance project, I developed and implemented comprehensive communication strategies to engage stakeholders and promote project objectives for multi-national audiences.This included managing editorial calendars for websites and social media, organizing transnational events, overseeing digital content dissemination, creating targeted informational materials (brochures, roll-ups, and cards), and handling all internal communication needs between partners from five European countries. By crafting targeted campaigns and employing tools like GA4, Metricool and ActiveCampaign for data-driven adjustments, I ensured measurable outcomes in audience engagement and awareness.

campaigns

As the lead on social media campaigns for the ResAlliance project, I played a key role in developing strategies to boost stakeholder engagement, increase website traffic, and promote project materials. By designing targeted campaigns, I helped drive visibility and encourage interaction with the project’s resources, ensuring measurable impact across digital platforms.

editorial Calendar Management and Audience Growth

I managed the editorial calendar for the Facebook and LinkedIn pages of the ResAlliance project, using posts for event coverage, storytelling, carousel formats and building on the partners’ network to broaden the project’s message. This approach ensured timely and consistent content aligned with key project milestones, driving audience engagement across both platforms.

youtube Content Management and video Editing 

As part of my role, I managed the YouTube channel for the ResAlliance project, ensuring the timely upload of videos from the project’s campaign called “Call for innovators”, showcasing videos submitted by participants to the contest. I handled basic video editing when necessary to maintain quality and consistency, optimized video descriptions and tags for broader reach, and aligned content with audience preferences. This effort contributed to enhancing the project’s digital presence and facilitated the embedding of the videos on our website.

website management and content writing

As the content writer for the ResAlliance project website, I create clear, engaging, and informative content tailored to diverse audiences. I contribute monthly articles to the news section, covering project updates, milestones, and relevant topics to maintain audience interest and highlight the project’s impact. Additionally, I work to enhance the website’s front-end usability and ensure clarity in messaging, aligning all content with the project’s goals and a consistent professional tone. In the link below, you can view the project website and my contributions to it.

Newsletter Strategy and Content Management

I created and managed a trimonthly newsletter for the ResAlliance project newsletter subscirbers, aimed at engaging stakeholders, sharing key updates, and promoting project milestones to a multinational audience. My content and strategy are always driven by statistical analysis, ensuring data-informed decisions to maximize engagement and impact.